PARMA AND THE PROVINCE OF PARMA
Parma is a “small gem” set in an area rich with wonders. It stretches from the Apennine mountains to the banks of the river Po.
From the ancient Romans, who founded it along the Via Aemilia, to the present day, the common destiny of those lucky enough to visit our city and admire the beauty of our province is only one: fall in love with it.
Its history, art and culture merge and become one with our land. On the one hand the “little Paris” allure of the city and the gentleness of our hills have bewitched painters, sculptors, writers, poets and musical composers. On the other, the same lands have given birth to personalities such as Giuseppe Verdi, Niccolò Paganini, Arturo Toscanini, il Parmigianino, Giovannino Guareschi and Attilio Bertolucci.
Parma is has held the status of a university city since the 11th century. Notably, it was within this city that the Gazzetta di Parma, the second oldest daily newspaper in Italy, was established in 1735. The newspaper remains a vital part of daily life, serving as an essential and time-honoured tradition passed down through generations.
Parma was also Italian Capital of Culture in 2020 and 2021.
The eno-gastronomic excellences of our territory make us popular all over the world, including the Prosciutto di Parma, Culatello and Parmigiano Reggiano. These are the undisputed kings of our tradition, as are other equally famous cured meats such as Salame di Felino, Spalla di San Secondo. Famous productions also include: Barilla pasta, Parmalat milk, Mutti tomato sauces, and wine (Lambrusco, Fortana, Malvasia). Parma is in fact the heart of the Food Valley, the agri-food district of international importance formed by food industries and artisan enterprises. Furthermore, the city hosts the headquarters of the EFSA (European Food Safety Authority) and has received the Unesco award as Creative City for Gastronomy.
This strip of the Po Valley is also home to a thriving mechanical manufacturing industry mostly linked to the productions of machines and plants for the food & beverage sector, as well as theglass industry (Bormioli Rocco & Figli, Bormioli Luigi).
Moreover: Parma is also located in Motor Valley, the Land of Motors, i.e. the district of Emilia Romagna internationally known as the cradle of famous car brands such as Dallara, home to companies where research, development and technological innovation bring prestige to this land.
Parma serves as a significant chemical-pharmaceutical centre, owing much of its stature to the longstanding tradition upheld by the Chiesi family (Chiesi Farmaceutici) since 1935, alongside the establishment of the second Italian headquarters of the multinational corporation Glaxo Smith Kline within the city limits.
Would you like to visit us?
We would like you to see the Romanesque and mediaeval architecture, cathedrals, palaces of the Duchy, Teatro Regio Teatro Farnese, the city parks, and the Cittadella militare.
We envision you enjoying leisurely strolls amidst the verdant woods, inhaling the refreshing Apennine air within the Park of 100 Lakes. Additionally, we hope for you to relish tranquil bicycle rides along the serene banks of the Po River.
We wish you could listen at least once to our amusing dialect , which may have originated with the Gauls in the very distant past.
Indeed, your perception is accurate.
We hold a profound attachment to our roots, nurturing a culture deeply rooted in community values and appreciation for the area in which we operate. This ethos is passed down through generations.
The beauty and uniqueness we have told you about fully reflect the high quality of life that you can find here, the same quality that positively affects the people and, consequently, the work: here, you find ingenious and hard-working people who put their heart into everything they do.
Working with our company involves immersing oneself in a vibrant entrepreneurial, social, and cultural landscape that encapsulates the diversity of our region: from the peculiarities of the mountains, to the avant-garde of the city, to the plains of the Bassa where people welcome you with open arms, telling you about Don Camillo and Peppone, over a platter of salami and a glass of good wine.
This is Parma, this is us.
